I'm a B2B marketer who also builds the software and works the pipeline. Content, lead capture, outbound and the systems behind them: planned, built and run by one person.
Most teams split this across a marketer, a developer, a salesperson and an agency. I do all four, so the pieces connect: the site feeds the CRM, the content feeds the pipeline, and the pipeline gets worked.
Websites, web apps and internal tools, taken all the way to production.
The machines that keep marketing running when nobody is at the desk.
B2B content, SEO, social and campaigns that point at pipeline.
Outbound that books meetings, and presales that helps close them.
Editorial programs that bring in revenue.
Eleven years across sales, media and marketing. I started fundraising for UNICEF on the street, then sold research, ran podcasts and editorial for B2B publications, launched a product, and did outbound for tech media.
Today I run B2B marketing and build the systems behind it. I'm based in Pune and work with teams anywhere.
Growth, built end to end. Marketing, sales and the software behind them.